Why can a Heart Shaped Chocolate Box Represent Love?

April 01,2022

In the first few thousand years, chocolate was not solid, but a drink - in the book bitter chocolate, author Carol Orff believes that cocoa beans can be traced back to 3000 years ago. People in Central America know how to make cocoa drinks from cocoa beans. These cocoa beans are soaked, dried, ground, and mixed with various spices.

 

Occasionally, they sweeten it with honey, Orff wrote; It is usually mixed with ground corn and then foamed. This is a sacred drink related to religious ceremonies. It is also a drink for the elite.

 

heart shaped box

 

The Spanish conquerors also sweetened chocolate, not with honey, but with sugar from the Caribbean.

 

Rebecca Earl, a professor of history at Warwick University, said it was the conquerors who began to associate chocolate with women. Now it has become sweet. It has become a drink for colonial women to spend time and plot romantic plots. It has become something equivalent to roses in the "new world".

 

It was the Spaniards who brought back to Europe today's feminized, sweetened, and perhaps sexy chocolate. In Europe, chocolate is expensive and fashionable. Of course, most of the time it is still liquid.

 

History of solid chocolate

 

Solid chocolate candy in a heart-shaped box is a product of technology. By the early 19th century, chocolate was gradually out of favor in Europe. Orff wrote that the drink was "greasy" and "Sandy"; Europeans began to switch to tea and coffee, more finely processed things.

 

A Dutch chemist has worked out how to use a hydraulic process to effectively remove grease from roasted cocoa beans and separate cocoa powder from cocoa butter.

 

Then a British chocolate tycoon discovered its use: add a small amount of melted cocoa butter to the chocolate solid, then add sugar and other flavors, and you will get a plastic "dessert melted in the mouth, which can be mass-produced and sold at an affordable price".

 

Development of Valentine's Day and chocolate

 

It is almost certainly no coincidence that solid chocolate candy coincides with contemporary Valentine's day. The link between chocolate and temptation represents a market opportunity.

 

Earl explained in the independent: "etiquette books and chocolate advertisers have contributed to the view that a man and a woman exchange chocolate, which is equivalent to a declaration of love."

 

History of heart-shaped

 

This stipulates that chocolate exchange between the opposite sex is given by men to women.

In theory, you can put chocolate in any shape of a box: square, rectangular, duck-shaped. But we won't. The iconic box of chocolate on Valentine's Day is heart-shaped because the heart symbolizes love.

 

But where does this shape come from?

 

In the early 15th century, the heart shape began to have the meaning we know today.

 

Chocolate is romantic. The heart-shaped box is romantic. By the 1840s, Valentine's day had become a commercial holiday that must be celebrated, dedicated to love and gifts.

 

But putting Valentine's chocolate in a valentine chocolate heart box is Richard Cadbury's "golden idea". He and his brother took over the family business in 1861. A few years later, in 1868, he launched the world's first known valentine chocolate heart boxes. Although he didn't apply for a patent, it was through this action that he brought a change to the modern Valentine's Day custom.

 

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